His career began at Ogilvy & Mather in Bangalore in 2009, followed by roles at Noble Advertising, Sutra Advertising, Impact BBDO and TBWARAAD. He has worked on brands including Nissan, Mercedes-Benz, KFC, Standard Chartered and Careem, with project teams recognised at Cannes Lions, The One Show, D&AD and Dubai Lynx.
Recent work includes creative leadership for the launch of the Natural History Museum Abu Dhabi, mascot development for Etihad Rail, and Nissan film and campaign production. He uses AI for research, idea exploration and prototyping, alongside a hands-on approach to art direction and craft.
Awards and Recognition
2025
- Cannes Lions — Shortlist ×2 — URVENTURES — Creative Business Transformation: New Relationship Models; Venture Models & Corporate Innovation
- Dubai Lynx — Shortlist ×2 — URVENTURES — Creative Strategy: Market Disruption; Experience and Relationship Models
- MEPRA — Bronze — URVENTURES — Best Transportation & Logistics Campaign
- The Immortal Awards — Middle East & Africa Shortlist — URVENTURES
2022
- New York Festivals — Gold — Last Words Insurance — Financial / Consumer / Insurance
- The Caples Awards — Shortlist ×2 — Last Words Insurance — Digital B-to-C; Radical New Strategy
2021
- Cannes Lions — Silver — PeaceCamo — Industry Craft
- Dubai Lynx — Grand Prix — PeaceCamo — Design
- New York Festivals — Gold — PeaceCamo — Design / Brand Design / Other
- New York Festivals — Silver — PeaceCamo — Positive World Impact / Public Service / Promotion of Peace
- The One Show — Bronze Pencil — PeaceCamo — Out of Home / Apparel
- The One Show — Merit — PeaceCamo — Design / Branding / Branded Item
- Loeries — Silver — PeaceCamo — Fabric Design
- PHNX — Winner — PeaceCamo
- Dubai Lynx — Gold — The Art Gap Identity — Design
- Dubai Lynx — Silver — The Art Gap Exhibition — Brand Experience & Activation
- Dubai Lynx — Bronze — The Art Gap Exhibition — Media
- Dubai Lynx — Bronze — The Book of Art Gap — Print & Publishing
- Dubai Lynx — Silver + Bronze — First Arabic Countdown
- Loeries — Gold — First Arabic Countdown — Integrated Campaign
- Loeries — Bronze — First Arabic Countdown — Live Events
2020
- Cresta Awards — Gold — The Book of Art Gap — Print Design / Brochure-Publication
- Cresta Awards — Silver — The Art Gap — Print/OOH / Poster-Billboard Campaign
- Cresta Awards — Finalist — The Art Gap — Experiential
- WARC Prize for MENA Strategy — Gold — The Art Gap
- Cresta Awards — Bronze — Don’t KFC and Drive — Craft / Outstanding Photography
- New York Festivals — Finalist — Don’t KFC and Drive — Print / Products & Services / Food, Drink & Restaurants
- Cresta Awards — Finalist — The Zero Straw — Healthcare / Devices
2019
- Cannes Lions — PR Finalist — The Art Gap Exhibition
- Cannes Lions — Print Finalist — The Book of Art Gap
- Loeries — Gold — The Book of Art Gap — Print Crafts / Art Direction
- Loeries — Silver — The Book of Art Gap — Publication Design / Whole Publication
- Loeries — Silver — The Art Gap — Live Communications / Live Events
- Loeries — Bronze ×2 — The Art Gap — PR Campaign; Integrated Campaign
- Loeries — Finalist — The Art Gap — Design Mixed-Media Campaign
- MEPRA — Gold — The Art Gap — Best Use of Creative
- MEPRA — Silver — The Art Gap — Best Use of Data and Insights
- MEPRA — Bronze — The Art Gap — Best Integrated Campaign
- MENA Effie — Silver — The Art Gap
2018
- Loeries — Gold — Centrepoint Spacesuit Collection — Brand Identity & Collateral Design / Posters & Billboards
- Loeries — Gold — Citi Hidden Hindi Posters — Print Crafts / Typography
- Loeries — Silver — Citi Hidden Hindi Posters — In-Store
- Cannes Lions — Design Finalist — Citi Hidden Hindi Posters
- Global Cristal — Design recognition, reported as Azure / Silver — Citi Hidden Hindi Posters
2017
- Cannes Lions — Silver — Making Sense of Dyslexia — Design
- Cannes Lions — Bronze — Making Sense of Dyslexia — Lions Health
- The One Show — Gold Pencil ×2 — Making Sense of Dyslexia — Design: Typography / Static; Promotional / Posters Series
- The One Show — Merit — Making Sense of Dyslexia — Print & Outdoor / Innovation in Print & Outdoor / Print
- D&AD — Wood Pencil — Making Sense of Dyslexia — Crafts for Advertising
- Dubai Lynx — Gold — Making Sense of Dyslexia — Design / Communication Design / Posters
- Dubai Lynx — Silver ×2 — Making Sense of Dyslexia — Print & Publishing / Use of Print & Publishing; Print & Outdoor Craft / Art Direction
- Dubai Lynx — Bronze ×3 — Making Sense of Dyslexia — Design / Comprehensive Branding Programmes; Outdoor / Indoor Posters / Public Health & Safety; Print & Publishing / Public Health & Safety
- Loeries — Silver — Making Sense of Dyslexia
- AGDA — Pinnacle ×1; Distinction ×2 — Making Sense of Dyslexia — Results reported by a credited creative
- MENA Cristal — Sapphire ×1; Emerald ×4 — Making Sense of Dyslexia — Reported results
2016
- The One Show — Gold Pencil — The Tribal Rapport Field Guide — Direct / Consumer / Print or Dimensional Mailing
- The One Show — Silver Pencil — The Tribal Rapport Field Guide — Design / Consumer / Collateral Design / Booklets, Brochures & Product Catalogues
- D&AD — Wood Pencil — The Tribal Rapport Field Guide — Direct / Other
- New York Festivals — Grand Prize + First Prize — The Tribal Rapport Field Guide — Design / Graphic Design
- Dubai Lynx — Silver — The Tribal Rapport Field Guide — Direct / Use of Direct Marketing Mailings
- Dubai Lynx — Bronze ×2 — The Tribal Rapport Field Guide — Design / Publications & Brand Collateral; Direct / Consumer Products
2015
- Clio Awards — Silver — The Tribal Rapport Field Guide — Design / Direct Marketing
- Cresta Awards — Bronze — The Tribal Rapport Field Guide — Design / Publication Design
- Loeries — Gold — The Tribal Rapport Field Guide — Communication Design / Direct & Promotional Mail Type A
- Red Apple International — Bronze ×2 — The Tribal Rapport Field Guide — DM Materials / Souvenirs; Communication Design / Print Design
- Cristal Festival — Gold ×2 — The Tribal Rapport Field Guide — Design / Illustration; Design / Books
- Cannes Lions — Design Shortlist / Finalist — The Tribal Rapport Field Guide
Professional and Editorial Recognition
2026
- DESIGNERUMMM! — Speaker / panel participant — UAE Malayali creative community
- VARA UAE — “Star of the event” community recognition at VARAYUM DESIGNERUMMM!
2021
- The One Show — Middle East & Africa Art Director archive — Tied #13; 12 points; two PeaceCamo awards
2017
- The One Show — Overall creative archive — Tied #47; 55 points; three awards
- The One Show — Design-only creative archive — Tied #15; 50 points; two awards
- Behance — Best of Graphic Design / Behance.net and Poster feature — Making Sense of Dyslexia
- BP&O — Feature article and Best of Monthly — Making Sense of Dyslexia — Reported in the credited creative director’s portfolio
- Ukrainian Design Awards — Design Jury
2016
- The One Show — 40 credited-creative points; two awards — The Tribal Rapport Field Guide
Additional Platform Features
- Behance — Best of Behance and Advertising gallery selections — Centrepoint Spacesuit Collection
- Behance — Illustrator feature — 7UP Lemo
- Behance profile — Behance.net, Poster ×2, Advertising and Illustrator features
Experience
-
Sr Creative/Head of Design
TBWA RAAD - Dubai
May 2018 – Present
Dubai, United Arab Emirates -
Sr. Creative Designer
IMPACT BBDO - Dubai
May 2013 – March 2018
Dubai, United Arab Emirates -
Art Director
Sutra Advertising
July 2012 – May 2013
Dubai, United Arab Emirates -
Jr. Art Director
Noble Advertising
January 2011 – July 2012
Dubai, United Arab Emirates -
Visualiser
Ogilvy & Mather
November 2009 – September 2010
Bangalore, India
Education
-
BSc. Visual Communication
G.R. Damodaran College, Coimbatore
April 2008